Before I wrote copy that sells, I sold for a living.

My name is Scott Riggs, and selling has been the constant my whole working life. I started out repairing, selling, and delivering office machines, then sold guitars, amps, and PA systems at a music store. Different counters, same job: read the person in front of you and help them get to yes.

Then I spent about fifteen years at a new-steel-products distributor, think of a lumber yard, but for steel. I started as general warehouse labor, got promoted to foreman, then to manager. Along the way I handled the sales, the purchasing, and the delivery scheduling, and I earned my CDL. So I know what it takes to sell a product, buy it right, and get it out the door on time.

After that, I drove a CDL for a small trucking company for about seven years. That's my time in the cab, real miles, not a metaphor. When a job calls for trucking copy, I write from the driver's seat. When it doesn't, the selling instinct travels just fine.

When I retired from driving, I trained in conversion copywriting, the same direct-response principles behind pages that actually move people to act. I paired that craft with a hard standard on my own writing: plain readability, active voice, and a clear job for every line.

I write conversion copy for small businesses, trade-services contractors, and small B2B companies, with trucking as one vertical I happen to know firsthand. What stays constant is the approach: find the one thing that's broken, prove I can fix it before I ask for the project, and write words that do a job.