Conversion copywriting · Small business, trades & trucking
Your website describes the business. It should be closing the sale.
Most business owners think they need more traffic. The real problem is usually what happens after someone lands on the page. If people are finding your site but not reaching out, the copy is where you're losing them.
Most small-business sites lose the visitor in the first seven seconds.
The headline says what you do. The next line says it again with more adjectives. By the time a buyer reaches anything that matters, they've already hit the back button. That's not a design problem. It's a words problem.
I find the one thing that's actually broken on the page, the weak headline, the buried value, the limp call to action, and rewrite it to do its job: get the visitor to act.
What do you write?
Three of the pieces I focus on. I do a good deal more than this, the full list is on the services page.
Website copy
Homepage rewrites, service pages, and landing pages written to convert visitors instead of just describing the business.
Sales pages
Lead-gen landing pages and long-form sales pages built around a single conversion, with an optional production-ready HTML build.
White papers
Research-backed, industry-specific white papers that build authority and generate leads, delivered as a designed PDF or interactive HTML.
Selected work
Full pages you can read end to end. Each one solves a specific conversion problem.
A career in sales, a craft in copywriting, better marketing for you
Copywriting is selling in print, and for me the selling came first. I spent years on the floor and the dock, office equipment, then musical instruments, then steel, plus the purchasing and delivery behind it. Training as a copywriter didn't replace that experience; it sharpened it into a tool.
I also drove a CDL for seven years, so when the job is trucking, I write from the driver's seat. Put the selling and the writing together and you get marketing grounded in how people actually decide to buy, whether you're a trade contractor, a small B2B shop, or a fleet.
Verifiable, not vague
Every cold email and rewrite points to something real on your page that day, not a generic template.
Conversion-trained
Schooled in conversion copywriting, plus a readability and active-voice standard on every line.
Proof before pitch
I show you what your page could say before I ever ask for the project.
Questions I get before the review
Straight answers, no form required. If yours isn't here, ask it on the contact page.
What is a free website review?
A free website review is a look at one page that pinpoints the specific spot where the copy loses the visitor — the headline, the buried value, the weak call to action — and shows how to fix it. It's free and carries no obligation. You send the page that should be producing calls or inquiries and isn't. I send back what's broken and how I'd rewrite it. If the fix makes sense to you, we talk about the rest. If not, you keep the advice.
What does a conversion copywriter do?
A conversion copywriter writes the words on a page so more of the people who read them take action — call, fill out a form, request a quote. That's different from writing that describes a business or fills space. Every headline, sentence, and button has one job: move the reader one step closer to yes. On most small-business sites, traffic isn't the real problem. The page gets visitors; the words don't turn them into inquiries. That's the gap a conversion copywriter closes.
What's the difference between a sales page and a landing page?
A landing page is a standalone page a visitor reaches from an ad, an email, or a search. It's usually short, and it's built to capture one action — an inquiry or an opt-in. A sales page is the longer form of the same idea. It carries the whole sale on one page, from hook to proof to close. Use a landing page when the offer is simple and the visitor already wants it. Use a sales page when the purchase takes convincing — a considered service, a bigger ticket, a skeptical reader.
Who do you write for?
Small businesses, trade-services contractors, and small B2B companies. If you're the decision maker and you answer your own email, we'll get along. Trucking is the one vertical I know firsthand — I drove a CDL for seven years, so recruitment pages and shipper outreach get written from experience, not research. If your site gets visitors but not inquiries, you're who I write for.
What does copywriting cost?
Most copy projects land between $500 for a single page and $3,500 for a full sales page. Where yours falls depends on scope, and the exact number gets set on a short discovery call, after the free review and only if the review proves useful. A homepage rewrite and a six-email sequence aren't the same job, so I quote the actual work instead of posting a one-size price. You can count on this much up front: the review is free, the call carries no obligation, and you'll know the full price before any work starts.
What happens after I send my page?
You get a reply within two business days with the review: the specific thing on your page that's costing you inquiries and how I'd rewrite it. No pitch deck, no pressure. If you want the fix done, we get on a short call to scope the project and set the price. Then I write, you react, and revisions are part of the job until the copy reads like you. If the review is all you need, take it and run — it's yours either way.