Articles
Copy advice you can use before you ever hire anyone.
What I've learned about words that sell — from a career in sales, seven years in a truck cab, and the pages I write now. Take it and use it.
July 17, 2026 · Scott Riggs
Your Next Client Already Asked ChatGPT About You
Clients now ask AI who to hire before they ever call. A copywriter who rebuilt his own site for AI search explains what ChatGPT reads when it recommends a firm.
Read the articleJuly 16, 2026 · Scott Riggs
Why Your Contractor Website Gets Visitors but No Calls
Homeowners don't hire from a list of services. A copywriter who spent 15 years selling to contractors explains what your site should say instead.
Read the articleJuly 15, 2026 · Scott Riggs
Why CDL Drivers Don't Believe Your Recruitment Ad, and What Convinces Them
Drivers read job ads assuming the ad is lying. A former CDL driver explains what they check instead, and what a small fleet's ad should say to pass the test.
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