Services
Different formats. Same job: move the reader to act.
People already hear your name. Your page decides whether they call. Most copy projects land between $500 for a single page and $3,500 for a full sales page. Exact scope gets set on a short call, so you only pay for the work you actually need.
Website copy
Homepage rewrites, service pages, and landing pages that convert instead of describe.
- Homepage rewrite: headline, subheads, body, and CTA, rebuilt around one clear value proposition.
- Service and about pages that move a visitor toward an inquiry.
- Full-site packages when more than one page needs the same hand.
Best fit when your site exists but isn't producing calls.
Cold email sequences
First-touch emails plus follow-ups, each one specific to the prospect and built to earn a reply.
- Short, verifiable first-touch that references something real on the prospect's site that day.
- Follow-up sequence where every send uses a fresh angle, never a nag.
- Subject lines built on urgency, specificity, and usefulness.
Best fit for B2B service businesses that need reliable outbound.
Sales pages
Lead-gen landing pages and long-form sales pages built around a single conversion.
- Lead-gen landing pages that capture an inquiry or an opt-in.
- Long-form sales pages: hook, problem, proof, offer, and a close that earns the click.
- Optional production-ready HTML build, designed, animated, and mobile-responsive.
Best fit when one page has to carry the whole sale.
White papers
Research-backed, industry-specific white papers that build authority and generate leads.
- Executive summary, body, and conclusion grounded in real data.
- Delivered as a designed PDF or an interactive HTML document.
- A credible, business-casual voice, not a sales pitch in disguise.
Best fit for B2B firms selling a considered purchase.
Driver recruitment & shipper outreach
Recruitment ads, job postings, and capability statements written by someone who drove a CDL for years.
- Driver recruitment copy that speaks to home time and respect, not just pay.
- Shipper outreach and capability statements for carriers chasing direct freight.
- Written by a former CDL driver, so it never sounds like HR guessing.
Built for fleets running 20 to 60 power units.
B2B content
Articles, blog posts, and capability documents in a credible business-casual voice.
- Long-form articles and SEO-aware blog posts that build authority.
- Capability statements that help carriers and contractors win direct work.
- Content that informs and earns trust instead of chasing the hard sell.
Best fit when you need thought leadership, not a pitch.
What happens after I reach out?
No long proposals. The review does the talking before you commit to anything.
Free website review
You send a page or a goal. I send back the specific thing that's costing you conversions and how I'd fix it. No charge, no obligation.
Discovery call
If the review lands, we get on a short call to scope the real project and the outcome you're after.
Draft and revisions
I write, you react. Every project includes revision rounds so the final copy is genuinely yours.
Delivery
You get clean, ready-to-use copy, plus a production-ready HTML build if you want the page designed and live.