Services
Different formats. Same job: move the reader to act.
Several ways I help businesses get more out of the traffic and attention they already have. Pricing is set on a short call once we know the scope, so you only pay for the outcome you actually need.
Website copy
Homepage rewrites, service pages, and landing pages that convert instead of describe.
- Homepage rewrite: headline, subheads, body, and CTA, rebuilt around one clear value proposition.
- Service and about pages that move a visitor toward an inquiry.
- Full-site packages when more than one page needs the same hand.
Best fit when your site exists but isn't producing calls.
Cold email sequences
First-touch emails plus follow-ups, each one specific to the prospect and built to earn a reply.
- Short, verifiable first-touch that references something real on the prospect's site that day.
- Follow-up sequence where every send uses a fresh angle, never a nag.
- Subject lines built on urgency, specificity, and usefulness.
Best fit for B2B service businesses that need reliable outbound.
Sales pages
Lead-gen landing pages and long-form sales pages built around a single conversion.
- Lead-gen landing pages that capture an inquiry or an opt-in.
- Long-form sales pages: hook, problem, proof, offer, and a close that earns the click.
- Optional production-ready HTML build, designed, animated, and mobile-responsive.
Best fit when one page has to carry the whole sale.
White papers
Research-backed, industry-specific white papers that build authority and generate leads.
- Executive summary, body, and conclusion grounded in real data.
- Delivered as a designed PDF or an interactive HTML document.
- A credible, business-casual voice, not a sales pitch in disguise.
Best fit for B2B firms selling a considered purchase.
Driver recruitment & shipper outreach
Recruitment ads, job postings, and capability statements written by someone who drove a CDL for years.
- Driver recruitment copy that speaks to home time and respect, not just pay.
- Shipper outreach and capability statements for carriers chasing direct freight.
- Written by a former CDL driver, so it never sounds like HR guessing.
Built for fleets running 20 to 60 power units.
B2B content
Articles, blog posts, and capability documents in a credible business-casual voice.
- Long-form articles and SEO-aware blog posts that build authority.
- Capability statements that help carriers and contractors win direct work.
- Content that informs and earns trust instead of chasing the hard sell.
Best fit when you need thought leadership, not a pitch.
How working together goes
No long proposals. The review does the talking before you commit to anything.
Free website review
You send a page or a goal. I send back the specific thing that's costing you conversions and how I'd fix it. No charge, no obligation.
Discovery call
If the review lands, we get on a short call to scope the real project and the outcome you're after.
Draft and revisions
I write, you react. Every project includes revision rounds so the final copy is genuinely yours.
Delivery
You get clean, ready-to-use copy, plus a production-ready HTML build if you want the page designed and live.